Reverb launched in 2013 as an online marketplace built for musicians by musicians. David Kalt—a former recording engineer turned tech entrepreneur—came up with the idea for Reverb shortly after purchasing a renowned Chicago guitar store and growing frustrated with the experience of buying and selling guitars online. The websites available were expensive, cumbersome, and not tailored to the needs of the music industry. He envisioned an online community where anyone in the world could buy and sell music gear easily and affordably.
Today, buyers and sellers all over the world turn to Reverb for income, inspiration, and, of course, the perfect instrument. The marketplace makes it easy for anyone—from brick-and-mortar retailers, dealers of all sizes, and local music stores to individuals, collectors, rock stars—to buy and sell musical instruments. At any given time, the site has a wide variety of listings ranging from electric, acoustic, and bass guitars to accessories, pro audio gear, synthesizers, drums, DJ equipment, orchestra instruments, music-making software, and more.
In 2019, Reverb became a wholly-owned subsidiary of Etsy—the global marketplace for unique and creative goods—and continues to operate as a standalone company.